Purposeful SEO in branding
The slightest edge that one brand has over its competitors can be as little as the name of the brand or as big as the relevance of the brand. SEO plays a vital role in not just branding but also communication and marketing. Search engine displays links to a site according to its relevance and authority. This helps to attract attention to the brand and stimulate better recognition. Here are few reasons SEO is purposeful in branding:
Readership: having a good content without readership or a good product without people knowing, does as good as not exist. SEO gives you access to millions of searchers online on a daily basis. It holds relevance for your brand which might be the edge of your brand over competitors
Reliability: searchers unconsciously trust your brand for being on the first page of the search and pay attention to it. They do not bother to go to the next page as they believe the answers on the first page are the most relevant. While they edit their searches and your brand still pops up, they automatically click on it as they are sure it suits what they are seeking.
Market size: with SEO you can determine how large your target market is, how many people search for that exact word and how you can use it to your advantage. Web population from a good SEO campaign has great rendition potential. When rightly accessed into, addressing your audience’s queries and questions, harnessing trust and convincing them that your brand is the right one to partner with, you can then enjoy a good number of visitor-to-sales conversions.
Feedback: the market becomes better accessible for feedbacks and reactions which help build a better brand. As long as it gives access to your target audience, you can bank on reports that will help build a better brand
Availability: whether you are online or offline, as long as your SEO keeps running, it acts as a 24/7 sales manager and speaks for your brand. It gives you an edge over every other competitor - offline or online and not ranked as high as your brand.
Timeless: regardless of how long your brand has been online, with a proper SEO analysis, it stays effective and runs on, long term. The best part of this is that you would hardly have to pay for it in future as you would still rank for that search word, or keyword phrases, unlike other marketing media.
Online Presence: the first thing online audience meet with your brands is your website. SEO is specialized in helping your target audience find you. It goes as far as reaching social media audience at the speed of light through tags, meta descriptions, titles, etc.
Cost effective: money invested in SEO should be seen more as an investment as the reward, or end result is usually exponential, better than some other type of marketing. It drives traffic that will help achieve your financial goals and progress target.